Ritz Carlton Moves to Points June 9, 2009
Posted by Jason Dobbins in : Disney, General, New Features, Ritz Carlton, Timeshare Resale, Timeshare Resource , trackbackRitz Carlton Hotel Co. added a destination club option on April 28th. Instead of locking investors into a specific destination they are allowing investors to purchase points packages which allow them to own interest in several vacation properties. This will allow and investor in the Ritz Carlton point package to travel to all Ritz’s properties worldwide.
The cost of these packages will cost from the low $100,000 to $800,000. This strategy is similar to one used by the less pricey Disney Vacation Club. Investors in both programs are able to use points like a currency which allows them to buy their vacation time.
In past Ritz Carlton owners would own a specific resort and should attract more people who don’t want to be an owner of a single resort. “Points give you much more flexibility.” said David Short, Ritz-Carlton Destination Club’s regional vice president of sales. “They allow people to customize each trip to their own needs.”
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