Ritz-Carlton Taking Profound Steps to Join Timeshare Elite June 19, 2009
Posted by John Copain in : Marriott Timeshares, Ritz Carlton, Timeshare Resource , trackbackHigh End Hotel Company Introduces New Points System Option
Ritz Carlton has been well known as one of the leaders in luxury hotels for what seems like forever. While leading the pack in one hospitality sector they have only dabbled in timeshares – compared to other major hotel/timeshare resort entities such as Hyatt and Marriott – reserving certain very well appointed resorts for timesharing, like the Ritz Carlton Club Saint Thomas and the Ritz Carlton Club Aspen Highlands. However, Ritz Carlton seems geared up to make some expansions in their timeshare sector asthey roll out the new points system for Ritz Carlton timeshare owners.
On April 28th Ritz Carlton announced their brand new points system in order to add options to ownership packages other than fixed, deeded ownership. While many timeshare resorts looking to expand their operations introduce a right to use ownership option, Ritz Carlton has opted to go with the points system plan because it will give current owners and future owners optimal flexibility with the ability to access to the worldwide Ritz Carlton family of resorts. This new ownership option is called the Ritz Carlton Destination Club.
The points membership is currently available to members of Ritz Carlton’s Home Club, but other Ritz Carlton owners may see programs created specifically for them too. According to David Short, the regional vice president of sales for Ritz Carlton Destination Club, “We’re spending a lot of time working on programs for our existing customers, it’s good for them, and it should allow us to grow a little more quickly in the future.†The Ritz Carlton Destination Club membership has been named Portfolio. Look for forthcoming innovations from this high end resort company as they focus more and more on their timeshare properties around the world.
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