Disney Timeshare to Benefit from New Disney Cruise Ship January 6, 2011
Posted by John Stephens in : Disney, News & Events, Timeshare Resale , trackbackMickey Mouse has a big, new boat to play with as the latest addition to the Disney Cruise Line fleet sailed into port in Florida on Tuesday. The impressive Disney Dream entered Port Canaveral from Europe as a new 14-story, 130,000 ton playground for families looking to vacation with Mickey, Minnie and the Disney gang. The Dream is spectacular and will be the third ship in the fleet, joining the Disney Wonder and the Disney Magic.
But what does this have to do with the Disney timeshare product, Disney Vacation Club? Plenty, if you consider the new ship as a big, floating OPC booth.
According to an article in the Orlando Sentinel, Disney president and CEO Bob Iger has referred to the ships as “global ambassadors” that introduce the Disney brand to potential new consumers for company products beyond the cruise line. Company executives have said that sales of Disney timeshare products are “particularly strong aboard the cruise ships” according to the article.
The cross promotion is explained in greater detail in a piece on DVCNews.com, which is a daily blog dedicated to Disney Vacation Club. It explains that Disney timeshare has a big presence aboard the cruise ships, with special meetings held for DVC members and non-members. DVC members are given branded merchandise to wear while on the ship, such as baseball caps, in order to promote the brand. Of course, members understand the power of the referral program and how it can benefit their own membership.
With the new Disney Dream now ready to take on passengers and the Disney Fantasy scheduled to debut in March, 2012, the cruise line will increase its overall capacity by 150%. That’s thousands of potential new DVC members as a captive audience on board those ships. And you thought a 2-hour sales presentation at the resort was tough to get away from. Can anyone say “Man Overboard”!
Seriously, Disney timeshare is an outstanding product and Disney was one of the first major developers to see the benefits of creating a club with a limited ownership period. They want to cater to a repeat market of Disney fans who look to come back year after year and have succeeded in extending the squeaky-clean Disney brand into an industry that has not been previously known for its positive image.
That said, you don’t have to sail the seven seas aboard a Disney cruise ship to get a chance to buy into the Club. Take a look at the DVC inventory on the Buyatimeshare.com website by clicking here.
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