State of Nevada Endorses Timeshare Advertising On The Internet June 20, 2011
Posted by John Stephens in : ARDA, News & Events, Timeshare Resale , add a commentFor all the industry detractors (yes, I’m talking to you – old school resort developer) who discourage advertising timeshares on the internet, a bill just signed into law by Nevada Governor Sandoval provides a clear endorsement of the practice.
According to the American Resort Development Association (ARDA), Nevada Senate Bill 200 was signed by the Governor last Friday, allowing advertising on the internet of timeshare foreclosures for sale.
We’ve been in the online advertising business for over 10 years and this is the first time I can remember that our form of advertising has received such an explicit endorsement from a state legislature.
But it’s not just the Nevada legislature that gave the thumbs up to the process. According to the ARDA website, “ARDA and ARDA-ROC (Resort Owners Coalition) representatives testified in favor of SB 200 in both the Senate and Assembly, spending time explaining the benefits of internet publication of timeshare foreclosure sales, when owners–or prospective buyers–may be located anywhere in the U.S. or the world. Publication in local newspapers only (where a short-form publication is still required by the bill) was both expensive and not readily accessible for owners and potential buyers. In addition to ARDA-ROC and ARDA, the Nevada Real Estate Division also supported the bill”.
This is an amazing turn-around for an industry that just a few years ago viewed the online advertising of timeshares as primarily a gimmick for rogue companies looking to fleece consumers. Now, the industry is advocating the use of the internet and recognizing the limitations of newspaper advertising, which we’ve been saying for years.
I realize that foreclosures are a sensitive subject and this law was passed primarily for the benefit of HOAs looking for ways to sell inventory and lower the potential costs of foreclosures on the resorts. Provisions were also placed in the bill to protect the privacy of timeshare owners and their personal information, which we wholehearted agree is an important aspect of the bill. But there is no denying that such recognition of the internet’s ability to help move timeshare inventory, especially in light of the current economic difficulties faced by some timeshare owners, is a clear validation of the business model that we have advocated for years.
Remember, great deals on Las Vegas timeshare inventory from Nevada, timeshare weeks in the rest of the country and even international timeshare such as Mexico timeshare can be viewed on the BuyaTimeshare.com website by clicking here.