Disney Vacation Club Timeshare Sales Drop in May June 24, 2011
Posted by John Stephens in : Disney, News & Events, Timeshare Resale , trackbackIn another example of the struggles that timeshare companies are encountering, new sales for Disney Vacation Club points fell in May for the second month in a row.
According to DVCNews.com, sales for DVC resorts (that can be tracked) fell 15.6% in May compared to April’s figures, which were also down. The drop was attributed to low sales at Animal Kingdom Villas and Bay Lake Tower at Disney’s Contemporary Resort.
The sales figures only account for the seven DVC resorts at Disney World along with Disney’s Vero Beach FL and Hilton Head Island SC resorts. They do not include numbers for Disney’s Grand California Hotel or for the new Aulani Resort in Hawaii, which is scheduled to open in August.
The Bay Lake Tower figures alone were down 21.6% from the previous month but, to be fair, the resort is 86% sold out so slower sales were to be expected. Even so, this is a pretty steep drop for such a high-end location and is the second lowest month for Bay Lake Tower in the last year. The resort is expected to sell out later this summer.
Animal Kingdom Villas also took a nose-dive. Normally selling an average of 46,000 points a month, the resort only sold just over 19,000 points in May.
But here’s the rub, and why this stuff isn’t rocket science. Bay Lake Tower just hiked their prices to $140 per point at a time when sales are down. Huh?
Both Bay Lake Tower and Animal Kingdom Villas are more expensive than Disney’s Saratoga Springs Resort, which currently sells through DVC at $99 per point. So Saratoga Springs sells at better than a 3-to-1 rate compared to Animal Kingdom Villas and they wonder what the problem is?
Are you kidding me?
When are they going to realize that it is you, the consumer, who sets the price of these things? You vote with your wallet and they don’t seem to understand this, but this wouldn’t be the first time that Disney showed their arrogance. Don’t let common sense get in the way of a good business plan.
Look, I know that Disney wouldn’t be Disney by making bad business decisions and they have done a wonderful job with their timeshare product. But, sometimes, don’t you just need to ask your customers what the problem is and try to fix it? I guess the customers have told them – through their sales.
And this doesn’t even take into consideration the timeshare resales market. Or does it?
Maybe consumers, who are much more savvy than they were a few years ago, have discovered they can go to sites such as BuyaTimeshare.com and buy Disney timeshare points at a lower cost than through the resorts?
Isn’t that always the case?
You know, or you wouldn’t be here. Take a look at the Disney timeshares for sale on the BuyaTimeshare.com website by clicking here.
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