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The American Resort Development Association (ARDA) recently conducted a survey of vacationers that takes a peek into whether or not couples are rekindling their romantic spark while on vacation.

While time away may conjure up thoughts of greater intimacy, the survey found that more than half of the respondents were in fact not having more sex. The primary reason for this is lack of privacy (60 percent). The one exception was the timeshare owner—71 percent claim to have more sex with their partner while on vacation (versus 31 percent of non-owners).

ARDA American Resort Development Association“When people are vacationing with the family, they often stay together in one hotel room, and that makes it pretty difficult to celebrate the intimate, romantic part of a relationship,” said Howard Nusbaum, president and CEO of the American Resort Development Association (ARDA). “Our owners don’t face this challenge, as one of the benefits of timeshare is the space it offers—separate bedrooms and plenty of private areas. Timeshare owners love that they can create memories with their families and children, and also have the space for romance while on vacation…the best of both worlds!”

When asked what would raise their intimacy levels while on vacation, a romantic setting/new environment was the number one reason cited (31 percent), while 29 percent felt that separate accommodations and greater privacy would enhance their experience.

Timeshare resorts are located in some of the most beautiful locations in the world, from exotic Hawaii to romantic Europe, and all places in between. For more on why timeshare vacations make for better—and sexier—vacations, visit http://www.VacationBetter.org.

New Timeshare Owners More Diverse, Younger According To AIF Report November 30, 2014

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The timeshare industry has returned to growth mode, in part due to the influx of a new type of owner—one that will help to continue the trajectory of the industry.

According to the newly released Shared Vacation Ownership Study from the ARDA International Foundation (AIF), these new owners are younger, have higher incomes than current owners and represent a more culturally diverse cross-section of U.S. households.“We’re excited not only about the fact that sales are up in our industry but also about why they are up,” says Howard Nusbaum, president and CEO of ARDA. “While existing owners continue to enjoy the lifestyle and purchase more timeshare, it’s the new owners that are responsible for the majority of qualified new sales.”

ARDA logoThe profile of the new owner has changed. They are nearly 10 years younger than typical timeshare owners. Thirty-nine percent are Gen Xers and thirty percent are Millennials, with the median age of thirty-nine. Forty-two percent are African American or Hispanic. They are also highly educated, with seventy-two percent being college graduates and twenty-three percent of those having graduate degrees.

Their median household income is $94,800 and they have plenty of disposable income—forty-seven percent of new owners made just a single payment to cover their purchase and fifty-seven percent spent $10,000 or more on their timeshare. In terms of financial commitment, the new timeshare owner values the long-term vacation savings and flexibility timeshare provides: thirty-six percent purchased timeshare to save money on future vacations and thirty-one percent bought for the flexibility the product offers.

The new owners are also savvy consumers, with seventy-five percent having had some form of interaction with a timeshare resort before purchasing. Forty-four percent initially stayed at the resort where they bought as a guest of another owner and forty-two percent experienced timeshare vacations through renting first. Thirty-five percent attended multiple sales presentations before buying.

And overall ownership has increased: U.S. households that own a timeshare rose from 7.2 percent in 2012 to 7.9 percent today, with the purchase price of a new timeshare bought through a resort having risen to an average of nearly $20,000. Among overall timeshare owners, timeshare vacations are fairly evenly spread between summer, fall and spring and forty percent are as likely to travel under 500 miles as they are to travel 1,000 miles or more (43%). Seventy-five percent of owners vacationed at a timeshare resort while sixteen percent converted their timeshare to a different type of vacation or vacation-related purchase (cruises, airline tickets, car rentals, hotel stays etc.).

BuyaTimeshare.com CEO Wesley Kogelman Becomes ARDA Trustee July 12, 2014

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Wesley Kogelman, President and CEO of online timeshare resale and rental advertising company BuyaTimeshare.com (http://buyatimeshare.com), has been included into the exclusive Trustee membership category of the American Resort Development Association (ARDA).

Wesley Kogelman, BuyaTimeshare.com

BuyaTimeshare.com CEO Wesley Kogelman

Kogelman’s inclusion as an ARDA Trustee was confirmed during the annual ARDA Trustee Retreat, which was held at The Fairmont Copley Plaza in Boston, MA.

“I am honored to have been accepted as an ARDA Trustee and will do everything I can to promote the benefits of timeshare and vacation ownership as a truly enjoyable and cost-effective way to vacation,” said Kogelman.

ARDA Trustee member companies represent the resort industry’s premier leadership. These companies, through their industry stewardship, are committed to vacation ownership industry growth through excellence. ARDA Trustee member companies are recognized for their exemplary leadership in developing and delivering world-class vacation experiences for consumers around the globe.

“We see buyers and renters coming to our website every day and they are intentionally seeking information about the product. They know what they are looking for and are excited about the resorts we promote, so we want to continue improving the open and interactive platform that has successfully connected timeshare owners with buyers and renters since 2000,” added Kogelman.

For information about ARDA VIP Membership, please visit http://arda.org/vip and to review the inventory available for sale or rent at BuyaTimeshare.com, please go to http://buyatimeshare.com .

ARDA Says 2013 Was A Banner Year for the U.S. Timeshare Industry July 1, 2014

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The U.S. timeshare industry enjoyed significant growth in 2013, according to the State of the Vacation Timeshare Industry: United States Study 2014 Edition conducted by Ernst & Young. Compared to 2012, sales volume increased nearly 11 percent, average sales price rose nine percent, and there are 29 percent more resorts planned for the upcoming year.

ARDA timeshare association“With 8.5 million intervals owned and a substantial increase in our key metrics, it’s clear that timeshare growth is back,” said Howard Nusbaum, president and CEO of the American Resort Development Association (ARDA). “The results of this study are further proof that the incremental growth that we have been witnessing over the last 18 months is sustainable.”

There were 1,540 timeshare resorts in the United States in 2013, representing about 192,420 units for an average resort size of 125 units. The sales volume rose from $6.9 billion in 2012 to $7.6 billion in 2013, an 11 percent increase. The average sales price increased/climbed nine percent to $20,460. Occupancy remained steady at around 76 percent, compared to a 62 percent hotel occupancy rate.

Other interesting findings from the study include: beach resorts are the most common type of resort, with urban resorts claiming the highest occupancy. Island resorts have the highest average sales price and Florida has the most resorts (23% of the national total) and highest total sales volume ($2.3 billion). Nevada has the largest average resort size (283 units on average), and Hawaii has the highest average sales price ($27,712) and occupancy rate (85.2%).

The report was conducted by Ernst & Young and commissioned by the American Resort Development Association (ARDA) International Foundation. For more details, see ARDA’s State of the Industry infographic and for a copy of the full State of the Industry Study, visit www.arda.org/foundation.

ARDA Conference To Feature BuyaTimeshare.com CEO Wesley Kogelman May 31, 2014

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BuyaTimeshare.com president and CEO Wesley Kogelman will address upwards of 100 timeshare executives as part of an industry panel as leaders from across New England gather for next week’s regional conference of the American Resort Development Association (ARDA).

Wesley Kogelman, BuyaTimeshare.com

BuyaTimeshare.com CEO Wesley Kogelman

Set for June 2-3, 2014 at the Renaissance Providence Downtown Hotel in Providence, RI, the annual meeting is an opportunity for the industry to discuss trends and business information on a regional level and how best to focus strategic programs to develop the timeshare product in New England.

The panel, entitled “Timeshare of the Future: What Does the New Product Look Like”, is scheduled for the morning of June 3 and designed to build on the research presented earlier in the State of the Shared Vacation Ownership Industry session. This panel will talk more specifically about the new timeshare product and how to update and renew existing resorts to better meet the new customer’s wants and needs.

Wesley Kogelman will moderate the panel in addition to presenting during the session, with the panel also including Michael Edwards, General Manager, The Cove at Yarmouth and Jim Mirabella, president, GScf Furnishings.

“I’m very pleased to have the opportunity to address colleagues about this topic,” said Kogelman. “The evolution of the timeshare product has a direct impact on the way it is sold and online marketing outlets need to be given a seat at the table, especially when looking at how today’s consumers predominantly buy travel products.”

The conference agenda is packed with topics relevant to all sectors of the industry, with a Resort Management Forum designed to address managing change that all resorts face, the announcement of key findings from the most recent State of the Shared Vacation Ownership Industry: Owners Study and updates on legislative activity impacting the industry across the region.

Information about next week’s conference can be found at http://www.arda.org/northeast/. For more information regarding timeshare products on the secondary market, please visit http://buyatimeshare.com.

Next Generation and Innovation Are Focus Of Vacation Ownership Industry Annual Convention April 20, 2014

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Nearly 3,000 timeshare professionals and vacation ownership industry leaders gathered for the 2014 American Resort Development Association (ARDA) World Convention and Exposition at the Venetian Resort Hotel & Casino in Las Vegas from April 6-10. This year’s ARDA World Convention focused on “Next Gen”: the next generation of products, customers, business models, and distribution sources.

ARDA World

BuyaTimeshare.com CEO Wesley Kogelman and ARDA CEO Howard Nusbaum at ARDA World 2014

ARDA members were joined by hundreds of international colleagues from more than 35 countries for educational sessions on how innovation is paving the way to educate the next generation about timeshare, and how the industry is responding to meet the needs of all travelers in today’s mobile environment.

“We were excited to have so many people in our industry embrace this year’s theme and share their business approach about reaching the next generation,” said Howard Nusbaum, ARDA’s president and CEO. “Learning from the best and brightest makes our industry poised to move forward together to reach the Millennial generation and continue to share why timeshare is a better way to vacation for so many travelers.”

Keynote speaker Scott Klososky, a business leader and social technology and trends guru, shared his insights with attendees about how technology is changing the world. Formerly a CEO of three successful tech startup companies, Klososky has applied his creative approach to business to capture the power and creativity of technology and how to share it in today’s evolving mobile world. “People are inundated with content today, so yours must be compelling and provide value to the consumer, or they will just tune you out,” said Klososky.

Attendees also heard from timeshare CEOs representing Disney Vacation Club, Marriott Vacations Worldwide Corporation, Wyndham Vacation Ownership, and Welk Resorts on how the industry is evolving to meet the next generation of customers, technology, products, employees, and distribution channels. “Our developers are meeting the demands of the Millennial generation by providing more variety and flexibility in the products, as well as new ways to enhance the vacation experience,” said Franz Hanning, president & CEO of Wyndham Vacation Ownership and ARDA Chairman.

“Next Gen travelers increasingly rely on vacation opportunities where they can co-create their own experiences,” said Jon Fredericks, president of Welk Resorts. Resorts everywhere have increased their presence on social media channels, and now communicate with consumers when they are planning their trip, during their vacation, and after they return through contests, promotions, and events.

From virtual tours and points-based products to more and more owners sharing their vacation stories across social platforms, the industry is welcoming the opportunity to directly reach the next generation traveler. “The oldest of the Millennial generation turns 35 this year and is entering their prime family vacation years,  making them an important audience to engage with about the benefits of traveling with timeshare,” said Steve Weisz, president & CEO of Marriott Vacations Worldwide Corporation.

Seventy three percent of adults are active on social media today according to a Pew Research survey, and many use social media to share their vacation experiences. “Clearly, technology is becoming more and more important when people make decisions about their travel,” said Ken Potrock, senior vice president and general manager of Disney Vacation Club. “As an industry, we must continually enhance our use of online and social media to help our members engage with us —and with each other—in new and meaningful ways.”

The Convention also honored industry stand-outs through the ARDA Awards program, recognizing the best and brightest in the industry. A complete list of winners is available on ARDA’s Awards website.

ARDA Resale Forum To Include BuyaTimeshare.com CEO Wesley Kogelman April 2, 2014

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BuyaTimeshare.com President and CEO Wesley Kogelman has been asked to participate as a table discussion facilitator during the Resale Forum as part of the ARDA World Convention.

Wesley Kogelman, BuyaTimeshare.com

BuyaTimeshare.com CEO Wesley Kogelman

Set to begin at 8:00am on Monday, April 7, 2014, the Resale Forum will be the first scheduled business session of the Convention, to be held April 7-10 at The Venetian Resort Hotel & Casino in Las Vegas, Nevada.

The ARDA World Convention is the world’s largest gathering of timeshare industry executives, with nearly 3,000 participants expected to attend and discuss trends and strategies important to the growth of the industry.

The theme of the Resale Forum is “Resale Best Practices Workshop” and is structured to identify best practices for the development of a comprehensive resale program at so-called legacy resorts, the vacation ownership resorts which are traditionally under the control of a home owners association and are no longer in active sales.

“ARDA statistics show that only 24 percent of these resorts have a resale program for owner inventory. Such a low percentage is not only detrimental to owners looking to sell their timeshare but also to a resort’s ability to attract new owners to the resort,” said Kogelman.

“We have been operating in the online resale space for 14 years and understand what it takes to market to today’s Internet-based consumer, so I look forward to participating in the discussion,” Kogelman added.

In 2013, BuyaTimeshare.com directed $103 million in confirmed buyer and rental offers to advertisers looking to sell and rent their units. The success of the company is directly related to online marketing strategies which position BuyaTimeshare.com to the forefront of searches for buyer-related terms that potential owners will enter when looking for vacation ownership products.

“The resale market is only getting stronger, with ARDA’s own statistics showing that resales jumped from 17 percent to 32 percent of overall sales from 2010 to 2012. With many of these buyers using online outlets such as ours, we want to help develop a program that will be beneficial for these resorts in need of a resale solution,” stated Kogelman.

For more information about the ARDA World Convention, please visit http://www.arda.org/convention/ and to review the timeshare inventory available for sale or rent at BuyaTimeshare.com, please go to http://buyatimeshare.com .

ARDA Outlines Lasting Benefits of Timeshare Vacations January 21, 2014

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Does one of your top ten moments from 2013 include a memory from vacation—or are you among the many that left vacation days on the table this year? According to an annual study by Expedia®, Americans earn among the fewest vacation days (14) in the world each year, and also leave among the most vacation days unused (4) – despite research that shows the benefits of vacationing. The American Resort Development Association (ARDA) challenges Americans to re-think vacation as a necessity instead of a luxury, and to resolve to take one in the New Year.

ARDA timeshare associationRecent surveys show depressing statistics on American vacations. “We vacation for less time each year, feel guilty about it when we do get away, and often bring technology with us to stay in touch with those we’ve left behind,” said Howard Nusbaum, president and CEO of the American Resort Development Association (ARDA). “Yet there is proof that taking time away to recharge your batteries can make you a better employee, a better spouse, and an all-around happier person.”

Another Expedia® survey found that 79 percent of people who vacation at least three times a year have happy marriages, and 47 percent of people who went away last year like their job. The timeshare industry says look no further than its owners – eight million U.S. households that own a timeshare point to regular vacations as a top reason for owning, in addition to more spacious accommodations.

Owners also say that the honeymoon period following a timeshare vacation lasts longer because the stay was more relaxing, as more space makes for a more relaxing vacation for everyone. No more “lights out” at the kid’s early bedtime, no more sharing pizza on a hotel room bed, and no more “group think” around mealtime.

Perhaps that’s why timeshare occupancy rates (76%) have outpaced traditional hotel stays (56.6%) for the past several years—with timeshare owners nearly twice as likely as non-owners to have vacationed in the past 12 months. *

“We hear from our owners every day about how their lives have changed because of their timeshare ownership,” said Nusbaum. “The combination of the spacious accommodations, luxurious resorts, and the discipline to vacation at least once a year makes for a better way to vacation,” he concluded.

The timeshare industry has long since advocated for regular vacations, and the pre-paid nature of the product demonstrates their commitment to making vacation a priority. The American Resort Development Association (ARDA) recently released the “Timeshare Effect”, an infographic that highlights the link between timeshare vacations and their effect on owners. From lifestyle to finances to family memories, a timeshare vacation creates a lifetime of benefits.

Perhaps it’s time you add a timeshare vacation to your New Year’s bucket list. For information on why timeshare may be a better vacation for you, visit http://www.VacationBetter.org.

Taking Vacation Boosts Productivity December 27, 2013

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Employees who haven’t used all of their earned vacation days should consider taking time off work. According to new research by the Society for Human Resources Management (SHRM), employees who take vacation leave enjoy greater productivity, increased job satisfaction, and higher organizational morale than those who do not.

Howard Nusbaum

Howard Nusbaum

However, the “Vacation’s Impact on the Workplace” survey goes on to show a disconnect between the positive attitudes surrounding vacation and Americans’ behavior—61 percent of organizations report that their employees leave three or more days on the table each year.

“The timeshare industry has been advocating for regular vacations through our members and our consumer website, www.VacationBetter.org,” says Howard Nusbaum, president and CEO of the American Resort Development Association (ARDA). “Timeshare owners are more likely to take their vacation since it’s pre-paid, which is one huge benefit to owning a timeshare.”

The findings illustrate that time off is advantageous for both employee and employer—those who take vacation time recharge and bring the benefits back into the office by strengthening their own performance and contributing to the success of the entire organization. Key findings include:

To realize these benefits, employees need to use their vacation leave. A full seventy percent of respondents at organizations with a “use it or lose it” policy—a policy that motivates employees to take vacation—believe that their employees will stay in their jobs longer, compared to a little over half at firms with less encouraging policies.

“In addition to the standard HR benefit package at U.S. Travel, I believe in rewarding my employees with additional time off,” said Roger Dow, president and CEO of the U.S. Travel Association. “Time away from work allows my team to recharge and return to the office more motivated, creative and innovative.”

The results were drawn from a survey of 481 randomly selected, U.S.-based HR professionals from among SHRM’s membership. The research was conducted between August 22 and September 25, 2013. SHRM is the world’s largest association devoted to human resource management and represents more than 250,000 members in more than 140 countries.

More information about the benefits of travel for families, businesses, communities and more can be found at www.traveleffect.com and atwww.VacationBetter.org.

ARDA Timeshare Industry Conference Highlights Legislative Advocacy November 22, 2013

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As timeshare industry leaders gathered in Washington, D.C. for last week’s Fall Conference of the American Resort Development Association (ARDA), association staff were quick to point out the legislative victories achieved so far in 2013.

BuyaTimeshare.com's Steve Luba (left) with U.S. Senator Kelly Ayotte (R-NH) and CEO Wes Kogelman at the ARDA Fall Conference

BuyaTimeshare.com’s Steve Luba (left) with U.S. Senator Kelly Ayotte (R-NH) and CEO Wes Kogelman at the ARDA Fall Conference

Just a quick taxi ride from the world’s most influential legislative body, legislative and regulatory themes dominated discussion, with ARDA concluding one of their busiest years on record for legislative activity on the state level. In all, 25 bills in 13 states were either introduced, passed or defeated as staff worked with state legislatures across the country to advance the interests of developers, associations and timeshare owners.

“It has been one of the busiest years ever for us in pushing and strengthening legislation for the benefit of timeshare owners,” Howard Nusbaum, president and CEO of ARDA, said in a statement released on the ARDA website. “We have advocated for owners in 14 states this year, all the way from Arkansas to West Virginia, with the thrust of our efforts focused on providing specific guidelines related to resale and transfer company legislation.”

ARDA is the trade association which works on behalf of the timeshare industry, with some of the specific activity including:

According to Nusbaum, both ARDA and ARDA-ROC (the ARDA Resort Owners Coalition) continue to jointly support needed protections for timeshare owners transferring or reselling a timeshare, and to ensure the best standards, disclosures and policies are in place. BuyaTimeshare.com supports the efforts of ARDA to bring increased transparency and balanced regulation to the secondary market and will work with ARDA to progress these measures.